Lesson 1: Surely you shouldnât have to suffer from the vagaries of fashion.
Lesson 2: Surely enjoying a good meal is more important than your hair looking like a dogâs dinner
Lesson 3: Surely a good nightâs sleep is more important than a bad hair day.
These are the lessons for the beauty conscious women from Leekaja hair saloon. The print campaign, developed by Grey Seoul, features circumstances in which women have to sacrifice the usual pleasures of everyday life to preserve the beauty of the hair. Supported by apt art direction which befits the copy, the ads present these lessons to indirectly hype Leekajaâs benefits.
I am not sure whether the copy is a translated one, but there are reasons to believe so. The copy is a bit confusing, especially with the inappropriate use of question marks.
CREDITS:
Advertising Agency: Grey Seoul, South Korea
Creative Director: Hyunhwa Lee
Art Director: Sohee Kim
Copywriter: Jeonggeum Park
Via: Ads of the world
