Following the recent war with Israel that has virtually left Lebanon into reel under shambles and rubbles of the cities. Now, as Lebanon struggling to in its rebuilding process as the damage inflicted is huge. This ad was published in Khaleej Times urging people to help Lebanon and its people to rebuild the country.
The ad purposely showing the broken flam made of toys to depict the condition of the entire nation as the world has already seen the devastation of Lebanon. Further, optimism is clearly riding the idea of the campaign, which has shown the signs of hope to rebuild the nation. The tagline of the ad reads, ‘Help them to rebuild their Lives’.
The campaign was created by Percept Gulfz.
Via Hout Lust
