Advertising Guide

Lawyers.com: People make mistakes

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This is an interesting and intelligent print advertisement campaign launched by Lawyers.com. The campaign aims at establishing the fact that guilty persons are also human beings and making mistakes is inherent to them. The advertisements have been presented in the form of a test sheet, on what general mistakes committed by human beings are explained. The advertisements also try to shift focus from general perception of people regarding lawyers to people who commit mistakes as a natural behavior of human being.

The presentation of the campaign is extremely simple and flat but it sticks to the idea throughout. The advertisements are so compelling and thought provoking that it forces people to think in this direction and of course considering the mistakes as a natural habit of human beings. The punch line of the campaign reads, ‘people make mistakes’. The campaign is created by Texas Creative, University of Texas, US.

Via Advertising for Peanuts

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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