This is an interesting and intelligent print advertisement campaign launched by Lawyers.com. The campaign aims at establishing the fact that guilty persons are also human beings and making mistakes is inherent to them. The advertisements have been presented in the form of a test sheet, on what general mistakes committed by human beings are explained. The advertisements also try to shift focus from general perception of people regarding lawyers to people who commit mistakes as a natural behavior of human being.
The presentation of the campaign is extremely simple and flat but it sticks to the idea throughout. The advertisements are so compelling and thought provoking that it forces people to think in this direction and of course considering the mistakes as a natural habit of human beings. The punch line of the campaign reads, ‘people make mistakes’. The campaign is created by Texas Creative, University of Texas, US.