This is a smart ambient advertisement campaign undertaken by Langley Travel, a travel agency, to promote its ski holiday destination at Niseko in Japan. Langley Travel is popularly known as ‘the skier’s travel agency’ in Scandinavia. Maintaining its reputation, the company arranges magnificent ski holidays at those places, which are exotic and extremely rare Scandinavian skiers such as Africa, Siberia, Iran and so on. This ambient campaign was aimed at the target group aware of Langley Travel’s spectacular ski holiday of the coming season, which was scheduled to be held in Niseko.
The advertisers decided to mail small travel bags containing two sticks, which apparently gave impression of a synthesis of chopstick and ski, to its targeted audience. The targeted audiences were skiers that have already traveled with the travel firm. The campaign was certainly enticing and compelling for those who are really interested in this adventure sport. The campaign was created by GOSS, Gothenburg, Sweden.
Via Ads of the World
