La Tropical Beer: In exile since 1960

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This television advertisement was launched to promote La Tropical Beer in Cuba. The advertisement clearly taking a humorous approach as it depicts Fidel Castro falling after he delivered his message. Here it seems idea was to link him with the beer and its effects, however, the advertisement is not so lucid in its presentation.

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Unquestionably, the advertisement would definitely bring a smile on faces of the viewers but it is difficult to ascertain whether the advertisement is successfully conveying its message across. The ad starts with a line, ‘the two things that give Cubans great pleasure’ and the ad shows the beer and falling Fidel. The punch line of the ad is, ‘in exile since 1960’. The ad was created by Black Sheep Miami, US.

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