Ingenious ideas can be segregated into two primary factions. One that uses powerful copy to communicate a message and the other, brilliant visuals that let the picture speak for itself. Kraft’s creative belongs to the latter. The theme is centered on the company’s USP for its cheese – the presence of Calcium. Intake, therefore, makes one unbelievably strong (even food-chasing rats that are a handful for the strongest of traps). We do believe that this ad requires no copy to establish a rapport with the audience. Splendid!
Via:Adblogarabia
