This print advertisement campaign for kodak is a actually a class in itself, promoting its zooming capacity. The campaign apparently shows how much closer the lenses can get, presenting in a hilarious way. The campaign represents a classical example of perfect execution of the basic idea for the advertisements combining with a fine re-touching. The well shot campaign is potentially able to attract immediate attention of people and bringing them to laugh of course.
The campaign inculcates its basic strength from the remarkable photography and an extraordinary idea to depict how close one can reach with Kodak. The art direction of the campaign is also considerably good. The punch line of the ad reads, ‘Zoom in closer’.
Via jwhx:Visionary
