This television advertisement was launched by a Belgian classical music station, Klara Radio, to promote the ongoing Classical Musician of the Year campaign. The radio station dedicated to classical music was loosing its audience and its ratings were constantly falling. The radio station decided to promote its national classical musician of the year competition that it started in 2001, with this advertisement.
While incorporating seriousness of the music and humor of the competition it shows that a pianist in action on a stage and a woman violinist unbuttoning her shirt with an intention to distract the pianist. The punch line of the ad says, ‘The Battle Has Begun. Classical Musician of the Year. Radio Klara’. The advertisement was created by LG&F, Brussels.
Via Duncan’s TV
