This visually compelling print advertisement campaign was launched by killer to promote its latest range of jeans. The campaign while boasting the long career of the company focuses on the durability and ruggedness of its product. The advertisements are showing men wearing killer jeans involved in dangerous and exciting activities, which could well threaten ones life to depict the enduring career of the firm as well.
Just as the name of the product, immortal jeans, the campaign attempted to show to what extent the jeans can be tested when it would come out successful. The photography and the art direction of the campaign are actually impeccable. However, inclusion of women in the campaign was not necessary as it just adds a glamorous dimension of the product. The campaign was created by Bates Enterprise, Mumbai, India.
Via Twenty Four
