The Pedestrian Council of Australia launched this print advertising campaign, with a view to make the drivers slow down in school zones. The campaign has been developed by Saatchi & Saatchi, Sydney, Australia.
The campaign features family members being hit by cars along with the kids, and the copy reads- âKill a kid. Kill a familyâ. Three families, the White Family, the Smith Family and the Ross Family, are shown in the ads.
This campaign has bagged the Gold Print Lion at Cannes 2009.
Credits:
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Via: inspiration room
