JWT Shanghai’s WildAid posters: Delicate, Wild, Killing

Dr Prem Digital Healthcare Marketing

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JWT Shanghai’s WildAid poster campaign aims to put an end to illegal wildlife trade. The shattered glass with a coin, as a bullet, stuck at the center give a clear impression the havoc your money is creating if you are buying animal products. It’s a great idea to send the wildlife conservation message across. Many celebrities, including Harission Ford, Jackie Chan and Kate Hudson, are already endorsing the cause. These print ads displayed in China, seems like in a subway, are quite different how aggressively PETA approaches the matter. It’s quite delicate, though clever. The coin allegory might not be able to connect with all those who view it. King of Shark’s Fins’, which we covered earlier, was more impressive.

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Dr Prem Web Design and Development

Credits:
Executive Creative Director: SheungYan Lo, Yang Yeo
Creative Director: Grace Liu, Roy Yeo, Cecilia Zhu
Art Director: Daisy Zeng, David Mo :
Copywriter: Jun Qian
Xin He Imaging: Digital Imaging

Via: Adland

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