Polished exaggeration plays a pivotal role in this ad for 3 M car care. well, advertising is also a kind of polished exaggeration.
The car is shining incredibly, that the old guy sees his own reflection. But, what he sees is his bygone younger image. The ad, developed by ÃÃZÃM, Istanbul, tries to maintain awkwardly symbolic relations here and there.
The copy reads- Just like the first day.
CREDITS
Advertising Agency: ÃÃZÃM, Istanbul, Turkey
Copywriter / Art Director: Evrim Aytas
Photographer: Bahadir Tanriover
Planning Directors: Can Aksuyek, Ahmet O. Yener
Via: Pixel pasta
