John Lewis is reviewing its £13 million advertising account. The retailer’s first advertising campaign creator Burkitt DDB which has more than 10 years of relationship with the client may feel the heat as John Lewis is most possibly looking out for an another creative agency. The agency is though supposed to repitch for the account. Andrew Woodward, John Lewis marketing director, will supervise the review which will be handled by the AAR.
John Lewis is about to experience some re-branding exercise as the marketing department is focusing on, among other things, advertising and marketing spend of its in-house magazine, Celebrate.
Via [BrandRepublic]
