Advertising Guide

Japengo Cafe: Fusion, style, cuisine

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Japengo Cafe had lunched this print advertisement campaign to promote its brand name and expand consumer base in Dubai. The campaign aims at emphasizing on the delicious cuisines and fusion for what the cafe is considered famous. However, looking at the campaign closely, it reflects that it is laying much focus on fusion of cuisines. The advertisements are showing models with different cuisines and the attire of the models is in accordance with the cuisine they are displaying.

The colorful and impressive presentation of the advertisements has undoubtedly produced a visually compelling campaign. The art direction of the campaign is of course fantastic, enough to leave imprint on people’s mind. Moreover, the use of Japanese character in the background gives impression that it is essentially a Japanese cafe. The copy of the campaign is however, not impressive here that reads, ‘Fusion o Style o Cuisine, Palm. Strip Mall, Sheikh Zayed Rd. Madinat Jumeirah, Wafi Mall’. The campaign was developed by Intermarkets, Dubai, UAE.

Via: Ad Blog Arabia

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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