This print campaign for Italian League for the Fight Against Cancer presents a bunch of interesting (some of them sounds odd. Lost in translation?) Questions. The campaign developed by TBWA/ITALIA aims us to think whether we really concerned about our own safety.
The questions:
Did you wash your hands after taking the mail? (no!!!)
Did you choose a password containing at least 15 numbers and 17 letters? (!)
Did you turn off the gas? Are you sure of it? (KIND OF)
Did you call your son at least 4 times? (-)
Did you go back to check if you locked the car? (sometimes)
Did you remember to move the thesaurus dictionary slightly to the left? (no, why?)
Did you kill off all the mites hidden in your home?
The questions may, when read form other countries, seem to be constructed in a forced way. however, the method of communication is comparatively fresh.
The ads again ask:
And what did you do against cancer?
Book a checkup in our ambulatories. Early diagnosis can save your life.
CREDITS
Agency: TBWA/ITALIA, Milan, Italy
Executive Creative Director: Paul Wauters
Copywriter: Anna Palamà , Gabriele Caeti
Art Director: Cristina Baccelli, Rossana Tocchi
Design: H-57
Via: Osocio
