This advertising campaign including print and television was launched by Israel Aids task force to create awareness of the deadly disease. The television advertisements are trying to show the horrific side of the disease and once infect where it leads people, grave yards. On the other hand, the print advertisement is meant to instill a new energy and strength into efforts to fight the disease.
The campaign is simple and straight in its presentation that clearly delivers its message across. However, the concept of print advertisement was far better than the television ads. The print ad has everything upside down to portray Herculean efforts needed to tackle this disease.
The copy of the print ad reads, ‘The struggle to find a cure for AIDS promises to be a long one. Only with dedication and persistence combined with public support, we’ll be able to turn things up-side down’. The campaign was created by Shalmor Avnon Amichay and Young & Rubicam.
Via Hout Lust
