This print advertisement campaign was launched by the International Rescue Committee (IRC), which has been involved in aiding and rescuing refugees and victims from disturbed areas since 70 long years. The campaign was undertaken with a view to persuade people to help the organization in order to keep its operations for a noble cause. The advertisement is showing claw machines but in place of toys or any other catch there is depiction of a war torn area where rescue work is needed.
The idea was to establish the fact that as people sink money with a hope to get the catch just as this organization works. The campaign has used powerful images that display why rescue work is essential there. The copy of the advertisement reads, ‘The IRC has been aiding and rescuing refugees from conflict areas for more then 70 years.’ The campaign was developed by Draft FCB, New York.
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