Ipas had launched this print advertisement campaign in Brazil in public interest to create awareness regarding sexual abuse of women. Clearly this powerful campaign aimed at women urging them to speak up against the abuse they face and know their rights. The campaign focuses on two aspects to display the condition of abused women, first is their expression of pain and the second aspect shows as if they are imprisoned in their wretched condition.
The other point can be made here that this scene of captivity may be indicating towards their lack of knowledge of their rights what is keeping them confined. There is of course a brilliant idea working behind the campaign that has certainly helped the presentation to appear hard hitting. The art direction is also outstanding.
Another positive aspect of the campaign is its assertive copy that definitely provokes emotions and is quite punching to move a person to think about.
Via Cool Looking Ads
