Advertising Guide

Internet spend on advertising to overtake print

Global advertising firm GroupM in its latest report has stated that the internet by the end of this year would overtake national newspapers in Ireland and would become the third largest medium as per advertising spending.

In 2006, the firm predicts that in comparison to national newspaper spending of 13.2%, spending in internet advertising will stand for 13.3%. The report has highlighted the pressure on newspaper as it is trying hard to find new ways to lure more advertisers.

Report author Adam Smith feels that as Internet spend is steadily growing on classified ads also, regional newspapers will feel the heat in the coming years.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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