Intel inside out leap ahead in

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intel new logo leap ahead
Intel inside is now leap ahead. Intel Corporation, one of the brightest brand presences of all time is changing and how. The new logo, an oval swirl around the word Intel along with the Leap Ahead tag is considered as a marketing effort to promote its Centrino processors used in notebook computers.

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Intel’s 37 year old legendary logo which is created by founder duo Robert Noyce and Gordon Moore won’t be a part of the brand any more. The California based company draws an end to its ‘e’ logo that it has been so distinctively using since its inception in 1968. That’s not the end of the story, Intel is also getting rid of its another popular advertising logo, ‘Intel Inside’ it has used for last 13-14 years. Reports San Jose Mercury News. CEO Paul Otellini is expected to unveil new branding strategy in Las Vegas next week.

Intel also planning to drop few brands (which are no more rocking) like Pentium and will create newer brands as per the market demands.

Interbrand, the consulting firm believes that among other things it is also due to the power of those ad slogans that Intel became the fifth most valued brand in the world.

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