Indiatimes.com has launched this print advertisement campaign to promote its services for dating. The campaign apparently has used the Hindu mythological icon Krishna who was most popular among women and had thousands of wife. Therefore the core idea of the campaign is to cash in this image of Krishna. The advertisement has depicted Krishna as modern young man holding mobile phone to highlight ‘8888’ services and is surrounded by girls.
Though the idea is very explicit but the execution and presentation of the campaign is a bit struggling. However, one interpretation could be that Krishna is still engrossed in his phone despite having so many girls around. The text of the advertisement reads, ‘SMS DAT to 8888. You’ll never be without a date.’ The campaign was developed by Capital, Delhi, India.
Via Ads of the World
