The aviation sector in India is rapidly growing and the companies are busy locking horns on low price issues. In this fierce situation, one aspect is missing that is the advertisement of this sector on TV. Otherwise, print and on-line medium is full with the ads from this sector. In the meanwhile, Jayshree Sunder, executive vice-president, Leo Burnett, speaking on this issue rightly pointed out that this time around, airlines just wishes to fares, route changes or midnight flights – and print is more suited to those kinds of messages.
Moreover, no airlines at the moment out rightly writing off advertisement on TV as an effective option. However, they are of the view that they will review the situation and viability in the time to come and if there would be any requirement of that sort would be felt, they would move towards television advertisement.
