Incredible campaign

Dr Prem Digital Healthcare Marketing

Incredible India, the campaign to project India as a marvelous tourist spot was launched in 2002. Since then, the campaign has been setting examples for genuine creativity as well as attracting the discerning tourists to India.

One of the noticeable aspects of this campaign is that it never tries to project India as a ‘tourist hotspot’ in a usual way. the campaign actually projects India ‘’as a destination of choice for art aficionados, culture vultures, film buffs and thrill seekers and spa lovers’’ (the citation of ‘GG2 Campaign of the Year’) that is why this campaign bagged a rare UK award for the most creative media campaign using ethnic imagery.

Dr Prem Web Design and Development

Watch this latest commercial in this campaign, where memories of wonderful experiences pass through a tourist’s mind. The commercial presents rich imageries showing the exotic nature of India, and the tourist writes ‘Incredible India’ in the post card.

Via: The Indian television

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