Incredible India, the campaign to project India as a marvelous tourist spot was launched in 2002. Since then, the campaign has been setting examples for genuine creativity as well as attracting the discerning tourists to India.
One of the noticeable aspects of this campaign is that it never tries to project India as a âtourist hotspotâ in a usual way. the campaign actually projects India ââas a destination of choice for art aficionados, culture vultures, film buffs and thrill seekers and spa loversââ (the citation of ‘GG2 Campaign of the Year’) that is why this campaign bagged a rare UK award for the most creative media campaign using ethnic imagery.
Watch this latest commercial in this campaign, where memories of wonderful experiences pass through a touristâs mind. The commercial presents rich imageries showing the exotic nature of India, and the tourist writes âIncredible Indiaâ in the post card.