This print advertisement was launched by the Children First humanitarian aid organisation to urge people to increase participation to help poor and needy children. The advertisement was published with a view to mobilize people to actively participate in the campaign to help children worldwide. The advertisement is showing a game usually played on streets, which was in the shape of a coffin to lay focus on the plights of these unprivileged children.
The organization has been involved in supporting poor and needy children throughout different countries of the world. The advertisement though is quite touchy but there were rooms for even stronger presentation. The text of the advertisement reads, ‘In Lebanon this is the game of thousands of children.’ The advertisement was created by Unbranded Communication, Milan.
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