Marketing Guide

Important yet inexpensive marketing tips for a start-up business

Important yet inexpensive marketing tips for a start-up business

If you have a product to sell, you need a customer to buy it; and for attracting a customer, you need marketing. For every business, marketing is the first step to attract customers. It transforms your business into a specific brand and then it popularizes the brand and finally introduces it to a market. Marketing might sound expensive needing big investments; however, with the help of a few basic marketing tips, you can start marketing your own brand without any big investments. Therefore, here are a few important marketing tips to popularize a new brand:

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1.    Compelling content

The content which describes your product should always be of high-quality. As most of the people nowadays learn about new products through the internet, so it is important for you to make sure that your product is described by a good quality article. Poor language and grammatical mistakes in the content often generates bad impression in front of the customer even if your product is good.

2.    Networking

Networking is another important step for a successful marketing of your product. For successful and effective networking you will have to frequently arrange meetings, make appearances in any big or small event and conferences and most of all, make your presence in the internet world because most of your potential customers spend half of their time on the internet.

3.    Use social media

Social media has become a widely used digital platform for people around the world. Millions of users visit these sites everyday and for a new brand it is a perfect platform for marketing your product and cultivating your own community to attract new fans and followers. Always keep checking your social media profile and always be open to start new conversations with your followers and be enthusiastic in answering their queries.

4.    Business cards

Don’t overlook the importance of business cards. Since you mainly focus on digital marketing, a high quality and good-looking business card will always make a strong impression about your business and your product. So, make sure you always carry with yourself a bunch of elegantly designed business cards whenever you are out because sometimes, you meet some potential customers in the most unexpected place.

5.    Your e-mail signature

Design a particular e-mail signature for your brand and make sure you and every member of your staff use the signature whenever they send a mail on behalf of your brand. This will always remind your customers and people associated with your brand about the seriousness of your business and about your strong belief regarding the product.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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