Google’s latest voice activated search for laptops and PC’s has been making quite news lately. This feature was common to many mobile devices like the Nexus and others, now it is available for your PCs, Tablets, Laptops, and Netbooks as well. This feature is changing the face of SEO and content marketing. The users of Google’s voice searches are increasing every passing day. A latest Google report stated that 55% of the teens and around 40% of the adults are using this voice search everyday. These increasing numbers are arousing the attention of search engine optimizers and website owners.
Are You Ready?
‘Ok Google’ haven’t you heard it, quite many times. Well, that is because if you are using chrome in the US ok Google, will automatically activate the voice search. Ask a simple question to Google and you will get the results. With enhancing technology, this way to search is becoming increasingly popular, the bigger question is whether your business is ready for it or not. For SEOs and web portals, voice searches mean a complete transformation of the strategy. They need to give away the traditional methods, of keyword searches and frame a strategy suiting the voice search module.
Keywords going out of fashion:
The latest voice search mechanism, is no more a constituent of keywords, these take a form of anural language. These searches have a conversational tone and it has to be thus optimized accordingly. The search engine marketers have to understand these implications and formulate the strategy that is voice search friendly. Technology is being enhanced, to map queries and conversational tones into keywords, making the traditional keyword searches go out of trend.
Building a foundation for the SEOs:
SEOs need to evolve themselves in newer ways, as voice searches can limit the search traffic. They need to formulate a strategy to deliver their information even when the queries have a conversational note. Marketers have to constantly track the search queries and as well as the results. This foundation should be so strong that there is preparedness for the follow up queries as well.
With the growth of voice search domain, SEOS needs to ensure that the content they are producing answers the query efficiently. The focus is completely shifted from the keywords to understanding user requirements. The content for the conversational queries also have to be structured in the similar manner so that the uniformity is not disrupted.
Mobile friendly website:
Since most of the voice searches happen on the phones, it is important to have a site that is mobile friendly. If your website is not mobile friendly, it will have display issues, loading problems and connectivity hassles, which will be taken as an advantage by the competitors.
The voice search phenomenon has to be carefully understood to increase the effectiveness in delivering the right type of information for the searches. Voice searches are more conversational and therefore the content for these have to be very user oriented. It has to be effectively customized as per the demands and requirements of the users. The complete strategy has to be formulated taking into account all the opportunities this process generates and focusing on how to combat the threats to become the best.
Growing technology demands a change. The change that Google’s voice search is demanding is shift of focus from the keywords to understanding of the target users. Marketers have to build a base with more of research work, to provide better results and relevant information for these voice searches.
Google’s Voice search is a prospect that has completely transformed the ways online search is conducted. It has become more conversational and the focus has shifted from keywords to better understanding of the user.