Importance of Social Media in Branding

Today social media is an integral part of every marketing strategy. Now it is necessary for every business to have its presence in all major social media sites such as Facebook, Google+ and Twitter. There are millions of users on these social sites from around the world and you cannot ignore them if you want to build online presence for your brand.

Facts showing influence of social media for brands

Let us look at some of the facts, which come up in one of the recent industry reports on social media:

1. As many as 86% marketers believe that for businesses social media is very essential.
2. There are benefits in terms of lead generation for marketers who use social media for around six hours every week and almost 64% of them agree to it.
3. Social media interactions lead to increased traffic as mentioned by marketers and overall percentage of such marketers is around 75%.
4. Businesses that have focused on social media as part of their marketing plan have gained better market exposure. The number of such businesses who have benefited is a staggering 89%.
5. Those marketers who have used social platforms for more than three years have reported that sales have increased during this period. 

Benefits of Social Media for Branding

1. Developing loyal community: It has been found that people are more attracted towards businesses that are active in developing community. Customers will prefer to buy from a business, which is active on Facebook.
2. Enhance online exposure: Social media presence means that millions view your brand all over the world. All information you post in your social accounts get instant visibility across the globe.
3. Build trustworthiness: If you communicate with your clients on regular basis through social platforms then it helps to build trust for your brand. Customers are a lot more satisfied if they get prompt reply to their queries and all this makes your brand even more popular and recognized.
4. Reduce marketing expenditure: It is the best affordable medium to market your brand. In comparison to it, advertising and print marketing is quite expensive now. The reach you get by marketing your brand on social platforms is quite huge and ROI on marketing expenditure is significant enough for brands to make the changeover from print media to online social media.