As defined above, corporate culture is the standard or set of beliefs that an organization follows. It lays the foundation on which the company operates its functions. This culture is communicated to the employees and other associates through policies and procedures. The organization has a common culture with some specialities given to each department and process in order to differentiate one from another. Thus, the culture followed by each member enhances the quality and uniqueness of the organization.
Not only is the corporate culture important for the organization but also for the aspirants who want to join the company. Applicants can recognise.
Opposing to old conviction, individuals cannot transform instantaneously. Encouragement is needed for this transformation. Only this shall help the organization to resistor alteration in corporate culture. Corporate culture has values which can be understood when the old system of reward will be changed. If originality and revolution are at the core of the corporate culture, the reward system ought to support the importance of corporate culture by rewarding the employees with creative ideas but not being harsh to the ones who could not make it possible. Rather encouragement and guidance shall be given.
Importance of Corporate culture can be understood well even while discussing about mergers and acquisitions. Two companies coming together and a big corporate acquisitioning a small enterprise calls for what is called clashes. These clashes occur because two different companies have two different cultures.