Online Marketing Guide

Importance of effective writing in online marketing

More than 2 billion people use the web for various purposes ranging from purchasing good and services to increasing their knowledge about a topic. The web is also a useful online marketing medium and content plays a very important role in conveying the right message to your audience. Article writing is a challenging task and you need plan your write up properly for effective article writing.


Effective Article Writing

The steps to effective writing include:

  • Create a blueprint for things to be covered in the article and works as an outline. This helps you to plan the write up from beginning to end using the framework you develop.
  • For your article to be effective, it needs to have substantial facts that support the topic you are covering in the article. Proper research is necessary to support the arguments you put forward in your write up.
  • Always try to use the deductive form while you write an article. Readers tend to read the first few paragraphs and then roughly go through the rest article. Thus, it is important to main points of the article in top paragraphs.
  • After you complete writing, it is essential to a proofread so that all the spelling or grammatical errors can be traced and rectified before it is published.
  • Articles play a major role in ranking a website in search engines and thus you need to make sure that your write up follows the SE guidelines. Accordingly, the article should be unique, relevant, error free and with proper use of keywords that the article is focusing on. 


Source your content

You can do proper sourcing for content about the topics you are going to write about in various ways. To begin with, you are search online in Google or Yahoo about the topic and you will get a huge list of sites with information about the topic. You can also visit various blogs and article directories with articles on the same topic.


Writing for Online Marketing 

To write useful and informative marketing publications, you should do your homework and research on sales data, performance metrics as well as industry data. Understand what customers want by visiting different discussion groups and develop your work keeping in mind what you want customers to do like click a link or call your business. The focus should be customer’s benefit and for that, your write up should have testimonials, authentic messages and key points, which will make the article interesting to read.


Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

Related Articles

Back to top button