In-game advertising leader IGA Worldwide, the leading independent in-game advertising company has struck a deal with Atari’s next hyped PC game release, Test Drive Unlimited. IGA will place ads in the game.
The Hawaii set car and bike racing game will premier this fall. IGA through its Radial ad network plans to serve dynamic advertiser billboards within the game.
IGA also plans to incorporate interactive branded elements, like virtual retail stores, into the game.
Drivers will be able to ‘drive’ top car manufacturer’s vehicles like Ferrari, Lamborghini and Mercedes Benz through more than 1,000 miles of diverse Hawaiian terrain. Along with the breathtaking natural beauty, they will also experience a number of brands, including Ben Sherman and Marc Ecko clothing.
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