Slightly insulting advertising campaign against all the men and women who are mirror-cracking materials. Well, they have done their part, ruthlessly.
This print campaign for Optometrist aims to promote their eye-testing services. They urge you to test your eyes. The reason?
Well, love is blind. The campaign features couples who are so blindly in love. To be more correct, one of them is actually âblindlyâ in love.
Anyway, the campaign is careful in observing gender-equality. In one ad, that fabulous lady is the blind, while in the other one, that young handsome man is the blind one.
CREDITS
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town