Lindsay Wagner, Star of 1970s TV drama The Bionic Woman
Stacie J, Fired in season two of The Apprentice
Zora Andrich, 2003 winner of Fox’s Joe Millionaire
Shirley Jones, Crooning mother on The Partridge Family
They may be enlisted as B-Listers (I don’t know what they are rated like that) but in reality these falling stars have helped their endorsed brand to leap ahead in miles. And ensured that magic is still not all over.
I don’t understand why there is a psychology that only the most visible or the most priced face would be the best choice for any brand, whether it is dog food or detergent soap, only the Oscar winning million dollar faces will give you the best results. There are lot of people who think like that. They don’t simply understand that every pocket of the segment can be precisely represented by different individuals who may not be the biggest stars or an irregular to page 3. It’s all about finding a face that people can simply relate to.
Via [Inc]