These ads for the polish ministry of environment, created by Young and Rubicam Brands, Warsaw Presents a clever and clear idea with its design, to bring across the message.
When you make an ad against garbage, what better way is there than to show the menace of garbage itself? At the same time, the ad should not give visually nauseating experience to the viewers. These ads succeed to convey the message with its smart art work.
The garbage shows the caption. When you throw toxic waste, it shows who you are- ignorant. The ad says- ââDon’t throw toxic waste in the dumpster. Don’t waste your own life and the lives of future generations.ââ
The other ad, created in the same pattern, indicates that when you throw wastes you are becoming an- Egoist.
Advertising Agency: Young and Rubicam Brands, Warsaw, Poland
Creative Director: Michal Imbierowicz
Art Director: Maciek Twardowski
Copywriter: Ola Kosik
Photographer: Szymon Swietochowski
Via: Ads of the world
