This outdoor advertisement was launched by Hyderabad traffic police to urge people to be in queue to avoid accident. The advertisement is showing a contour of man painted at the sidelines of the road where buses are supposed to stop. The ad gives impression that if anybody stand there chances are high he could meet with an accident. The advertisement however is slightly puzzling as several interpretations can be made out of this advertisement leading to create confusion.
The idea behind the ad would have been great only if execution would have been good enough to present the advertisement. The contours drawn on the road reflects as person playing football which could be misleading. Another interpretation could be that the ad was placed for the bus drivers reminding to stay in the speed limit.
The text of the ad reads, ‘or go stand in the queue’. The ad was created by Mindset eyw, Hyderabad, India.
Via Ads of the World
