Leadership Guide

How to improve online reputation of your business

With increased social networking and online reviews, businesses get easily judged by the customers. The satisfied or dissatisfied clients can greatly affect your business’ online reputation as they propagate the reviews about your services to all their network connections. You might fully realize the importance of a business’ reputation for getting further clients and for retaining current customers.

Check out some of the best ways to do this.

Reviews

You should have complete knowledge about the reviews the customers are providing about your products and services. It tells you what’s being said about your business online. Check your site’s customer comments section or check reviews if available from any review companies. If you feel clients have had some problems dealing with your business, provide appropriate responses on how those issues were resolved. On the other hand, also thank your customers for positive reviews about your business.

Maintain communication and build relationships

Always try to understand what customers are saying to you through their comments. Also, ensure to appreciate their positive comments and apologize if there was any mistake on your part. Maintain a proper communication so the clients get a personalized feel about your business. This helps in strengthening your relationships with your current and prospective clients as everything online is based on word-of-mouth publicity.

Show more involvement

There are various aspects of getting involved through your online presence. First, make use of various online platforms, such as message boards, community sites, discussion forums, etc. Let people know about your involvement in any social or charitable activities or your tie-ups with other organizations. Maintain your integrity so people develop trust while doing business with you. If you get more involved with people, they will also be more interested in your offerings to them.

Be responsible on social networks

If you have created and are managing social network accounts for your business, do not just leave them without any updates or activity for a long time. Be active and responsible while posting any content or feedback. Be alert of all types of posts on your pages as those could influence the opinions of other people reading them. So, maintain your profile smartly and positively so it creates a great reputation of your business.

Maintain transparency

Be honest and maintain your integrity while posting anything related to your business. In all can affect your customers’ trust in dealing with you. Don’t hide business facts without revealing too much to customers. Maintaining transparency is the basis of inculcating trust among others.

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Dr Prem Jagyasi

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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