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How small businesses can utilize social media selling solutions

Small businesses do not have huge resources to pull off costly marketing campaigns. They need to be both pound and penny wise to stay on the track of success. One of the necessary tasks that an entrepreneur starting a small business needs to do is finding a powerful marketing channel that will bring back best results with minimum investments.

Double exposure of businessman standing area of refinery oil and gas project

Thankfully, social media platforms have created just the right kind of ambience for marketing your products without breaking your bank. Your target audience frequents the popular social media platform and attracting them to your products can be done more easily. Here are some ideas for successful social media selling.

Go for a social shop

 Facebook to connect (3)

With the new social media marketing and selling based apps, putting up a shop in Facebook has become a piece of cake waiting for you. You can create a dedicated Facebook Page for your business and showcase your products there or take the help of apps like Easy Social Shop for setting up a Facebook store.

This app helps in importing products from your online shop and also works with important and well-known ecommerce platforms like Etsy, Shopify, Amazon, eBay and Magento for demonstrating your products on Facebook. Around 10,000 merchants are already using the free and customizable Facebook shop.

Improve customer relationship

Business people handshaking

Customer relationship is an integral part of B2C companies. If you are directly selling products to your target audience then keeping in touch with them, taking care of their needs and maintaining a healthy relationship is necessary.

Social media platforms like Twitter help you spread awareness about your products, principals, brand and quality. Tweet regularly and follow the businesses that are not your competitors yet can prove to be beneficial as contacts. Reply to your customers on social networking sites and provide them sufficient support for purchasing products.

Push your brand

Brand - keyboard 3d render illustration with word on blue key

It is a difficult task for a small business to establish itself as a brand to reckon with. Social media platforms are the best places for acquainting your target audience with your brand. Once people start recognizing your logo your job is to build credibility and manage the reputation of your business.

Use your logo on every picture of your products that you post on social media sites. You can also use watermark of your logo to protect your pictures from being misused. Being responsive to your online customers will establish you as a credible and reliable brand.

Several small businesses have prospered by marketing their products through social media platform and reaching out to their target audiences. The tech savvy generations love browsing the business pages of their favorite brands. Small businesses should take advantage of this new trend for better ROI.


Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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