Marketing Guide

How SEO success can be achieved via Facebook branding

For SEO Success, branding on Facebook has become a key part of online marketing strategies. However, a lot of businesses are still not able to utilize the full potential of Facebook. This can be a major faux pas especially if you are using basic Facebook tools for hard selling and aggressive marketing. Here is a basic guide to making Facebook branding an SEO success.

Share relevant content

One of the most annoying things about Facebook branding is that businesses often end up using their pages to share cat videos and memes and jokes that have nothing to do with what the page or the company is about. This is what makes it all the more important for businesses to use their Facebook accounts to share relevant information with their customers.

Promote your brand with mixed media

On Facebook, the best way to capture your audience’s attention is to use mixed media. Share relevant videos, music, memes and articles to get your marketing/branding message across.

Invite people to talk about your brand

The best way to make Facebook branding work for your SEO strategy is to get people talking about your brand. You can use the newly introduced hashtag search feature to get every comment and mention of your brand on Facebook to contribute towards your SEO tactics. However, instead of pestering users to jut join your brand’s fan page, you need to get people talking about your brand. Use promotions like “write a slogan using (brand name) keyword” or “tell us what you like/hate the most about our product” to get the SEO juices flowing.

Pick the agency that offers the most comprehensive package

Facebook branding and related SEO work is best handled by professionals. Even if you try to do it on your own, you’re going to need a few basic pointers from someone who knows a thing or two about this business. Depending on your marketing budget, you can pick an agency that either does all your SEO and branding work for you or one that can get you’re started on the right track and leave you with basic knowledge of how to maintain your online presence.

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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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