For SEO Success, branding on Facebook has become a key part of online marketing strategies. However, a lot of businesses are still not able to utilize the full potential of Facebook. This can be a major faux pas especially if you are using basic Facebook tools for hard selling and aggressive marketing. Here is a basic guide to making Facebook branding an SEO success.
Share relevant content
One of the most annoying things about Facebook branding is that businesses often end up using their pages to share cat videos and memes and jokes that have nothing to do with what the page or the company is about. This is what makes it all the more important for businesses to use their Facebook accounts to share relevant information with their customers.
Promote your brand with mixed media
On Facebook, the best way to capture your audience’s attention is to use mixed media. Share relevant videos, music, memes and articles to get your marketing/branding message across.
Invite people to talk about your brand
The best way to make Facebook branding work for your SEO strategy is to get people talking about your brand. You can use the newly introduced hashtag search feature to get every comment and mention of your brand on Facebook to contribute towards your SEO tactics. However, instead of pestering users to jut join your brand’s fan page, you need to get people talking about your brand. Use promotions like “write a slogan using (brand name) keyword” or “tell us what you like/hate the most about our product” to get the SEO juices flowing.
Pick the agency that offers the most comprehensive package
Facebook branding and related SEO work is best handled by professionals. Even if you try to do it on your own, you’re going to need a few basic pointers from someone who knows a thing or two about this business. Depending on your marketing budget, you can pick an agency that either does all your SEO and branding work for you or one that can get you’re started on the right track and leave you with basic knowledge of how to maintain your online presence.