A lot of people feared that SEO was dead the moment Google unleashed its latest algorithm updates onto the internet. For a lot of spammy websites that indulged in black hat SEO practices, this was very true indeed. However, for a bunch of SEO professionals, the real job robber these days is online marketing. We examine just how online marketing is making SEO redundant.
Search engines can sniff out optimized content
One of the key reasons why SEO is no longer being used as much to sell stuff is because search engines have evolved their algorithms to sniff out artificially optimized content and scrubbed down SEO just doesn’t return instantaneous results for the clients.
Consumers are using social media to discover new products and brands
These days, customers prefer to get to know about promotions, offers and discounts on products from brands they like through their social media accounts. Social ads too are being used by advertisers to reach out to potential customers. Since these ads are customized according to users’ existing preferences, they don’t have to use traditional SEO means.
The impact of e-commerce on online marketing
E-commerce, especially sites that use the marketplace model, has provided vendors with a great way to sell their wares to the customer through the internet without having to build their own website and e-store. Small, medium and even larger brands sell their products through e-commerce stores and customers head directly over to these online stores to shop as well. This means that not a lot of people are searching for products and brand names through search engines when they want to buy them which makes SEO redundant.
The internet favors customization now
These days, the internet is too damn big for a new website or blog to make a difference on search results. Given the sheer scale of the internet and recent changes to search engines, SEO alone isn’t enough to get people to visit your website and contribute to your sales. Online marketing on the other hand, targets sales directly and this leads customers straight where they want to be- to a place that sells stuff they want and just a website or blog that talks about things related to the items that want to purchase.
