This is smart print advertisement campaign launched by Honda urging people to use original parts and accessories in Honda bikes. The campaigns aims at touching soft corner of its consumers as it does take and emotional touch when it asks t6hem to respect identity if the bike. The campaign has shown bikes being veiled under cloths in such a manner that its identities are completely vanished out of scenes.
People in their effort to change the look of their bikes that at times the identity of the bike disappear. The campaign is certainly based a very good idea with perfect execution. However, the main strength of the campaign is remarkable art direction and good photography. The copy reads as, ‘Respect you motorbikes identity’. The campaign was created by JWT, Barcelona, Spain.