Harvey Nichols: inflammable

Dr Prem Digital Healthcare Marketing

harveyfire

Somebody put out the fire! Without any caption this ad for Harvey Nichols makes us to say this. This is because the ad has got a surefire way of igniting our minds with the right ingredient.

Wearing Harvey Nichols makes you seductive- that is what the ad tries to convey. And, it succeeds to convey it in a subtle, yet powerful way. At the centre of the advert the product is placed, and fire extinguishing devices are placed around it. Do you need a copy for it? No, just say ‘beware, inflammable’

Dr Prem Web Design and Development

The ad is also hot with an inflammable concept.

Credits:

Advertising Agency: Y&R, Dubai, UAE

Executive Creative Director / Copywriter: Shahir Ahmed

Creative Director: Komal Bedi Sohal

Art Directors: Komal Bedi Sohal, Sajesh Pudussery, Dash Gaude

Photographer: Tejal Patni, Photolibrary

Illustrator: Jomy Varghese

Dr Prem Healthcare Social Media Marketing
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