Advertising Guide

Harvey Nichols: inflammable


Somebody put out the fire! Without any caption this ad for Harvey Nichols makes us to say this. This is because the ad has got a surefire way of igniting our minds with the right ingredient.

Wearing Harvey Nichols makes you seductive- that is what the ad tries to convey. And, it succeeds to convey it in a subtle, yet powerful way. At the centre of the advert the product is placed, and fire extinguishing devices are placed around it. Do you need a copy for it? No, just say ‘beware, inflammable’

The ad is also hot with an inflammable concept.


Advertising Agency: Y&R, Dubai, UAE

Executive Creative Director / Copywriter: Shahir Ahmed

Creative Director: Komal Bedi Sohal

Art Directors: Komal Bedi Sohal, Sajesh Pudussery, Dash Gaude

Photographer: Tejal Patni, Photolibrary

Illustrator: Jomy Varghese

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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