Somebody put out the fire! Without any caption this ad for Harvey Nichols makes us to say this. This is because the ad has got a surefire way of igniting our minds with the right ingredient.
Wearing Harvey Nichols makes you seductive- that is what the ad tries to convey. And, it succeeds to convey it in a subtle, yet powerful way. At the centre of the advert the product is placed, and fire extinguishing devices are placed around it. Do you need a copy for it? No, just say âbeware, inflammableâ
The ad is also hot with an inflammable concept.
Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Art Directors: Komal Bedi Sohal, Sajesh Pudussery, Dash Gaude
Photographer: Tejal Patni, Photolibrary
Illustrator: Jomy Varghese