Advertising Guide

Hardee’s naughty biscuit holes

Controversy often helps the advertisements to get noticed, and to some extent, it helps to give a momentum to brand promotion. But, it will become an unhealthy one for the brand, if it provokes the distributors or franchisee. That is what Hardee’s is facing now.

Hardee’s is not new to Controversy. In fact, they have enjoyed a considerable amount of public attention just because of the controversies surrounding their commercials. They have presented pornography of meat through Padmalakshmi and Paris Hilton. However, strong reactions over those ads had helped them to make their products noticeable. But, the latest advertisement campaign signals possibilities of backlashes.

The campaign asks consumers to suggest names for the biscuit holes. The long list of responses includes “goody balls,” “creamy sweet holes,” “puffy nuts,” “glory holes,” and “bisticles.” This advertising strategy of connecting sex with food items, has stirred angry responses, even from a franchisee.

Ben Mayo Boddie, chairman of Rocky Mount, N.C.-based Boddie-Noell Enterprises, has said that they wont run the ads in the market. This discord from Boddie-Noell which owns and operates nearly 350 Hardee’s restaurants may not be an amusing news for Hardee’s. Because, usually mild controversies won’t affect people’s bying habits. But, what if it affects the marketing system?


Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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