Guinness Beer: Good things come to those who wait

Dr Prem Digital Healthcare Marketing

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Guinness, world’s leading beer brand, had lunched this attention-grabbing print advertisement campaign to promote its brand name in entirely unique way. The campaign has incorporated the concept of evolution to illustrate that things get better and developed over a period of time. The advertisement is showing gradual evolution of different tools and instruments and displaying their journey from their crude form to their sophisticated form. However, the intention of the advertisement campaign remains a little ambiguous as connection between the brand and the concept of evolution remains distant.

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Apart from the synthesis of a smart idea, the presentation of the campaign is of course interesting. The aspect of product benefit is also not apparent as it should be. Speaking of the advertisements in particular the concept of evolution is brilliantly displayed. The text of the advertisements read, ‘Good things come to those who wait’. The agency of the campaign could be ascertained.

Via: Advertising for Peanuts

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