Greenpeace Photocopy Papers

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This is yet another public awareness print advertisement campaign launched by Greenpeace in China to create awareness regarding recycling of papers in order to conserve environment and forests. In China Greenpeace found that offices are one of the biggest users of paper and they were responsible for wastage of papers as well as they spotted most of the papers were thrown out using just one side of it. Interestingly, the organization collected these unwanted photocopy papers from offices and packed it like usual photocopy papers to distribute them, labeled as Greenpeace Photocopy Papers, back into the offices.

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The idea was to encourage them to use those thrown away papers again. According to the reports of the agency the effort actually brought awareness among officials about urgency to recycling papers, to save money and most striking aspect to save environment by saving trees. The response was so overwhelming that the organization had to announce that ‘Greenpeace Photocopy Papers’ was just a communication piece to urge people to save papers. The idea was developed by Euro RSCG Shanghai, China.

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