Google succumbs to the pressure, agrees to show fraud clicks details

Dr Prem Digital Healthcare Marketing

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The search engine giant Google, bowing to the pressure from the advertisers, seems to have agreed to disclose the number of clicks on the ads that are deemed to be fraud clicks. Recently, advertisers had shown greater interest in transparency in the functioning of Google’s process of sorting out click frauds.

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Until recently, Google refrained speaking about the fraud click and had gone to the extent to conclude that click fraud will stay on board and advertisers should consider it ‘cost of doing business with Google’.

Anyways, advertisers, at last, will now be able to witness how many clicks have been excluded from their bills.

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