Google shares up after video ad launch

Dr Prem Digital Healthcare Marketing

Shares of Google Inc. gained considerably after the web search leader declared that it will begin streaming online video advertising. Google has extended its lead in the online search market for ninth months consecutively.

After scoring an intraday high of $383.88, Shares of Goolge added $9.25 (or 2.5 percent) to $380.20 in afternoon while trading on the Nasdaq.

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Merrill Lynch analyst Justin Post believes that the move will represent three important steps which will definitely excite all the investors out there.

Firstly, Google’s effort to expand its advertising platform beyond normal search.

Secondly, in the process it will include more traditional branded advertisers in its growing network and thirdly, robust technological advances will perk up the advertising potential of the Internet in a big way.

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