Google CEO Eric Schmidt has recently stated that cell phone price subsidies should increase with the growing amount of advertisement delivered over cellular networks. He went on to say the cell phones should be available free of cost. Google has already experimenting to enter cell phone advertising and its already working on experimental ads that includes short video clips, images and text ads in Japan.
According to the reports, the ongoing advertising experiment in Japan is performing well and the company is preparing itself to enter deep into the cell phone advertising market. However, Google’s cell phone advertising plans is depending upon how the users interact with their cell phones.
Moreover, studies undertaken to evaluate cell phone advertising market indicate that this sector of advertisement will eventually match its core advertising sector, web-based advertising.
