Google PPC video ads idea: yet to start but criticisms pour in

Dr Prem Digital Healthcare Marketing

As already reported earlier, Google will start Pay-per-Click video ad product in coming days. It will be a collective measure with Adsense Network today. Advertisers will bid for placement and pay charge on every single click on the video. However, Michael Arrington has a different viewpoint on this new launch by Google. He says that it will not get the popularity among advertisers, publishers or viewers. He has six points defining his critical view on this.

1 ) Google will not place these ads on their own sites for now. Consumers do not want less intrusive text ads.

Dr Prem Web Design and Development

2 ) Even the web is making multi-media much easier, people still like text ads.

3 ) small businesses normally get television ad spots. Why they will go for the extra cost?

4 ) People don’t want to click on video ads generally.

5 ) Producing a video ad will drive down the auctioned ad prices per keyword. It takes a lot longer than producing a text ad.

6 ) These ads will cover more space and the graphical nature will make it much more disturbing and troublemaking to a website look and feel.

Read

Dr Prem Healthcare Social Media Marketing
Scroll to Top