Godoi Muscle Gym of Brazil had launched this print advertisement campaign to attract men who wants to shape up or build up their body. The campaign apparently aims to show what benefit one can have joining this gym as it helps body to acquire desired shape. The campaign however, no different from usual campaign for gyms, which generally do not use innovative ideas to place their product benefit in an interesting way.
The advertisements are showing chest and thigh of a man has grown so much that the measurement tape has ran out of its length. Though the product benefit is evidently clear in the campaign but it is certainly not appealing in any sense besides photography and of course retouching, if used. The use of text was not considered for the campaign following that product benefit is already obvious. The campaign was developed by Longplay, Sao Paulo, Brazil.
Via Ads of the World
