God, faith and RDX

Dr Prem Digital Healthcare Marketing

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If faith can move mountains, doesn’t using RDX to massacre mere humans denote a certain lack of faith?

This is one of the questions that is targeted at an extremist or a would-be extremist in this campaign for Corporate Chhattisgarh. The campaign, developed by Ogilvy & Mather India, asks the right questions, supported by brilliant art direction.

The campaign, with a powerful copy, conveys a message of love. It asks some bold questions like ‘ what if after the successful completion of your suicide bombing mission you find out that your god doesn’t exist?’

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I believe that this campaign is powerful enough to move the mountains of hatred and seeds of religious extremism. A wandering terrorist may not view these ads, but these ads will make their own effect. If any youth who begins to think in an extremist line, happens to see these ads, I believe that can make a change in his mind set.

Via: Ads of the world

Credits:

Advertising Agency: Ogilvy & Mather, Bangalore, India

Creative Directors: Malvika Mehra, Amit Akali, Deepak Joshi

Art Director: Ravikumar/Sreejith

Copywriter: Manoj Jacob

Photographer: Asha Thadani

Typographers: PJ Shan Jose, Vipin Das, Ratheesh Erumeli

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