If faith can move mountains, doesnât using RDX to massacre mere humans denote a certain lack of faith?
This is one of the questions that is targeted at an extremist or a would-be extremist in this campaign for Corporate Chhattisgarh. The campaign, developed by Ogilvy & Mather India, asks the right questions, supported by brilliant art direction.
The campaign, with a powerful copy, conveys a message of love. It asks some bold questions like â what if after the successful completion of your suicide bombing mission you find out that your god doesnât exist?’
I believe that this campaign is powerful enough to move the mountains of hatred and seeds of religious extremism. A wandering terrorist may not view these ads, but these ads will make their own effect. If any youth who begins to think in an extremist line, happens to see these ads, I believe that can make a change in his mind set.
Via: Ads of the world
Credits:
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Deepak Joshi
Art Director: Ravikumar/Sreejith
Copywriter: Manoj Jacob
Photographer: Asha Thadani
Typographers: PJ Shan Jose, Vipin Das, Ratheesh Erumeli