Animal visuals have an uncanny tendency to capture your attention. Surprisingly, we have seen very few commercials that leverage the fascination humans have for animals and create gobsmacking ads. For once, SkyTV (in association with Animal Planet, of course!) has taken a detour from the beaten track of now-common “out of the box” thinking and has stuck to a proven formula. Credit, though, goes to the ad agency for using the shutter to stunning use. Rarely do you see adult lions rolling around in the sand. Perfect timing and the victory of ‘common sense’, I say!